We commenced business in 2017 as an outdoor media company. Today it is one of the leading Out of Home (OOH) media organizations in Odisha and is spreading its footprint rapidly across the country. Its medium is cost – effective and long lasting, and delivers reach and the frequency
In unison with the seismic changes we’re witnessing across the media, marketing and communications world, out-of-home is also transforming at pace and is presenting many new and exciting opportunities.Pradhan Advertiser has market-leading technology and customer offering, supported and delivered by a diverse and expert team.
We firmly believe that we have the leading technology platform, the best planning tools, the strongest data and analytics capabilities, the broadest and most diversified view of the out-of-home channel and, most importantly, the best people.
Pradhan Advertiser is the Odisha’s leading OOH marketing specialist. We have a deep understanding of what people think, feel and do out of the home, making us experts in reaching and influencing audiences in the physical world. We combine insight, data, technology and smart people to create compelling, creative and quantifiable solutions which make a meaningful difference to businesses and brands. We enable brands to navigate the complex, location-based marketing landscape with ease, to develop dynamic and integrated communications and to build rewarding customer relationships.
• We command over 1500 Billboards & other monopoly media’s.
• We have industry-leading specialist. It has an unparalleled knowledge of OOH environment and media.
• 100+ corporate and other clients
• Campaigns executed PAN Odisha & National
“To be an INSTITUTION in Out Of Home Industry; in terms of Quality of Media, Technological
Advancement and nurture Best Talent”
“Creating value for Stake holders & Clients”
“Contribute to Industry growth”
“People before profit”
As the industry leader, the company has a robust Policies and Structure, which works as a backbone for its commendable success year-on-year :
• Corporate Structure
• Functional Structure
• Corporate Policy
• Good governance
• Code of Conduct
• Dress Code guidelines
• Processes & Systems
• Safe Guards the company
• Understanding of the market
• Market Intelligence
WHAT WE DO
WE PROVIDE OUTDOOR SOLUTIONS TO OUR CLIENTS
Over the last several years, we have worked hard to diversify our talent to achieve a powerful balance of traditional OOH media skills and those of newer and emerging areas. This blend of talent is seen right across our business and is also very evident in our management team which provides a wealth of OOH rigor and professionalism along with extensive experience in digital, programmatic, data, technology, and content.
We provide Outdoor Solutions to our clients
• Pan Odisha and National Network
• Media Efficacies
• Understand strength of each media
• Experience of working with Local Authorities
• Regional Media preferences
• Planning & Budgeting
• Micro level understanding of the media
• Media Scheduling
• Optimal media usage
• Quick turnaround time
• Premium Billboards across the city
• Use of latest technology
• Digital led
• 24×7 maintenance & operations team
• Maintain hygiene of all the OOH properties
• Trusted brand since 5+ years
We are passionate about our people and see them as our most important asset. We employ the best talent who are fully committed to their clients and their role and have the balance of skills and experience required. And in return for their valuable contribution we look after
DIVERSITY OF SKILLS ACROSS THE BUSINESS
Over the last several years, we have worked hard to diversify our talent to achieve a powerful balance of traditional OOH media skills and those of newer and emerging areas. This blend of talent is seen right across our business and is also very evident in our management team
which provides a wealth of OOH rigor and professionalism along with extensive experience of digital, programmatic, data, technology and content.
DIVERSITY AND INCLUSION
Diversity and inclusion is a key and ongoing focus for us at BRIGHT. We champion diverse and inclusive thinking that generates better outcomes for our people, partners and communities in the connected economy. We believe that with a focus on creative thinking, diversity of perspectives, thinking approaches and backgrounds our clients’ businesses will thrive. We recognize and celebrate everyone as individuals, and foster a culture that does the same
A core driver of success across the Pradhan Advertiser is its consistent investment in top tier talent but extensive training is also crucial to achieving an energized and innovative culture.