OUTDOOR ADVERTISING IN INDIA: GROWTH, TRENDS, AND FUTURE OUTLOOK

OUTDOOR ADVERTISING IN INDIA: GROWTH, TRENDS, AND FUTURE OUTLOOK

Outdoor advertising is a form of advertising that uses large, eye-catching displays to reach a large audience. It is one of the oldest forms of advertising, and it remains a popular and effective way to reach consumers.

In India, outdoor advertising has seen significant growth in recent years. The market value of outdoor advertising in India was estimated to be INR 3085 crore (USD 4.2 billion) in 2022, and it is expected to grow to INR 5200 crore (USD 7 billion) by 2027.

There are several factors that have contributed to the growth of outdoor advertising in India. One factor is the increasing urbanization of the country. As more and more people move to cities, they are exposed to more outdoor advertising.

Another factor is the growing popularity of digital outdoor advertising. Digital outdoor advertising uses digital screens to display advertisements, and it is becoming increasingly popular because it allows advertisers to target their ads more precisely.

The growth of outdoor advertising in India is expected to continue in the coming years. The increasing urbanization of the country, the growing popularity of digital outdoor advertising, and the rising disposable incomes of consumers are all factors that are expected to drive growth in the market.

Growth of Outdoor Advertising in India in the Last 10 Years

Note – Fig. Value Are Estimated

The growth of outdoor advertising in India has been significant in the last 10 years. The market value of outdoor advertising in India has increased by over 200% in the last 10 years, from INR 1000 crore (USD 1.4 billion) in 2012 to INR 3085 crore (USD 4.2 billion) in 2022.

There are several factors that have contributed to the growth of outdoor advertising in India in the last 10 years. One factor is the increasing urbanization of the country. As more and more people move to cities, they are exposed to more outdoor advertising.

Another factor is the growing popularity of digital outdoor advertising. Digital outdoor advertising uses digital screens to display advertisements, and it is becoming increasingly popular because it allows advertisers to target their ads more precisely.

The growth of outdoor advertising in India is expected to continue in the coming years. The increasing urbanization of the country, the growing popularity of digital outdoor advertising, and the rising disposable incomes of consumers are all factors that are expected to drive growth in the market.

Trends in Outdoor Advertising in India

The OOH advertising market in India is constantly evolving, and there are a number of trends that are shaping the market. Some of the key trends include:

• The rise of digital OOH: As mentioned above, digital OOH formats are becoming increasingly popular in India. These formats offer a number of advantages over traditional OOH formats, such as the ability to display dynamic content and track the effectiveness of campaigns.
• The use of location-based targeting: OOH advertisers are increasingly using location-based targeting to reach their target audiences. This involves using data about consumers’ location to deliver targeted ads to them.
• The use of augmented reality (AR): AR is a technology that allows users to interact with digital content in the real world. OOH advertisers are starting to use AR to create more engaging and interactive advertising experiences.

Future of Outdoor Advertising in India

The future of outdoor advertising in India looks bright. The market is expected to continue to grow in the coming years, and there are a number of trends that are likely to shape the market. Some of the key trends that are likely to impact the OOH advertising market in India include:

• The growth of mobile advertising: Mobile advertising is already a major force in the Indian advertising market, and it is only going to grow in importance in the coming years. OOH advertisers are increasingly using mobile advertising to reach their target audiences.
• The growth of programmatic advertising: Programmatic advertising is a form of digital advertising that uses software to automate the buying and selling of advertising space. Programmatic advertising is becoming increasingly popular in India, and it is likely to have a significant impact on the OOH advertising market.
• The growth of sustainability: Sustainability is becoming increasingly important to consumers, and OOH advertisers are starting to take note. There are a number of ways that OOH advertisers can be more sustainable, such as using recycled materials and using energy-efficient lighting.

The future of outdoor advertising in India looks bright. The market is expected to grow at a CAGR of 12% from 2022 to 2027. The growth of the outdoor advertising market in India is being driven by several factors, including:

• The increasing urbanization of the country
• The growing popularity of digital outdoor advertising
• The rising disposable incomes of consumers
• The increasing use of technology in outdoor advertising

Current Outdoor Advertising Market Value in India

The current outdoor advertising market value in India is INR 3085 crore. This is expected to grow to INR 5000 crore by 2027. The growth of the OOH advertising market is being driven by a number of factors, including the increasing urbanization of India, the rising disposable incomes of consumers, and the growing popularity of digital OOH formats.